Why Barcelona?


1. Mediterranean and cosmopolitan

In Barcelona, you’ll really understand the true meaning of the word Mediterranean. This is because of its great climate, diet and, above all, its personality. You’ll feel the dynamic and cosmopolitan spirit in the air and enjoy a genuine Mediterranean experience that is full of passion. Let yourself be intoxicated by the magic that will draw you to the streets of Barcelona, where you’ll be able to stroll and enjoy the city and more than 5 kilometres of beaches.

2. Accessible

Barcelona is just the right size: it’s not too big or too small. You can get to its most interesting landmarks on foot, public transport or by bike using its extensive network of cycle lanes. In Barcelona, everything is within your reach.

3. Historic

Barcelona’s history dates back more than 2,000 years. Immerse yourself in another era and relive the history of the city as if you were actually there, while you explore the old town. Roman ruins, authentic Gothic treasures and wonderful Renaissance surprises await you around every corner. Great legacies that conceal a multitude of secrets, legends and anecdotes. A visit to Barcelona is a true journey back in time.

4. Cultural

Barcelona’s cultural offering is endless. Classical music, opera, theatre, dance, festivals, museums. In Barcelona, you’ll find a whole host of cultural ideas to suit all tastes that will allow you to enjoy unforgettable experiences every day of the year.

5. 'Modernista'

Barcelona is the capital of Catalonia’s home-grown art nouveau movement, modernisme. La Pedrera, the Sagrada Familia, the Casa Amatller, the Palau de la Música Catalana. When you walk through the streets of Barcelona you’ll think you’re in an open-air museum. Let yourself be captivated by masterpieces full of fantasy, symbolism and colour. Let yourself be captivated by modernista Barcelona.

6. Avant-garde

Picasso, Miró, Dalí, Gaudí, Tàpies. Barcelona was the test bed for many great avant-garde artists who made their mark on the city. When you visit Barcelona, you’ll see this creative talent and typical Catalan inquisitiveness in the buildings and exhibitions, as well as in the art and design you’ll find in the city’s most unexpected places.

7. Gastronomic

Whether you’re sampling creative tapas or traditional Catalan dishes at a luxury restaurant, Barcelona is a real temptation for foodies everywhere. Prestigious chefs and the best Michelin-starred restaurants. You’ll be able to savour the city’s great culinary offering which combines innovation and tradition. Enjoy the most creative dishes at Barcelona’s best restaurants and make every meal an indelible memento of your trip.

8. Elegant

Everything looks better when you’re in beautiful surroundings. When you visit Barcelona, you’ll find squares that are straight out of a painting, designer boutiques straight out of a magazine, fascinating architecture and a warm light that can create an absolutely magical atmosphere. Discover a cosmopolitan, elegant and beautiful city.

9. Sporting

You’ll see the top sportsmen and women and the best teams compete in Barcelona. Throughout the year, the city hosts top-class sporting events such as the Conde de Godó Tennis Tournament, the Formula 1 World Championships, riding competitions and sailing regattas. And not forgetting Fútbol Club Barcelona, Barça, which has taken the name of Barcelona around the world.

10. Sustainable

The people of Barcelona are mindful of the legacy they want to leave their grandchildren. This is why they protect the city’s environment and resources. Barcelona was the first city in the world to obtain Biosphere certification, which guarantees that the city manages tourism responsibly and sustainably.